My Facebook ad idea for service businesses

I was researching a local business today, a therapeutic centre.

After spending a few minutes on their website, I asked myself, let me see if they are getting any traffic from Google.

I ran their website on SEMRUSH to check if they were getting any traffic from Google.

"I discovered that this local business was getting good traffic from Google Search but wasn't using Facebook ads to retarget their visitors"

While analysing the data on SEMRUSH, I noticed that most of the traffic was going to 2 pages, to their homepage and to one of their service's pages.

That's when this idea came to my mind, what if they were to use Facebook Ads to retarget the people who clicked the button on their homepage to learn more about one of their service pages?

And then make a good offer such as a 20% OFF or a Free Consultation Call with one of their therapists.

This one simple tweak would probably get more bookings to this service business.

Here's how to apply

this Facebook Ad idea

to your service business!

If you already getting traffic from Google to one of your services' pages, you just need to create a new Facebook ad campaign and retarget the people who visited your services page.

To do this, you would need to have the Facebook pixel on your website and also create an event to track the people who click on a specific button on your website.

Below are the steps:

1. Visitor from Google Search

2. Visits Homepage

3. Clicks on a button to read about

a specific page

4. Leaves the website

5. Launch Facebook Ad retargeting the visitor

with a great offer

6. Visitors clicks ad and books a session

Why shouldo you test this idea?ne

Because you can easily bring back to your website people who already shown some interest or clicked to learn about your product or services.

Like they say, it's easier to sell to someone who's already shown interest or has a problem for something that you can help with!

Thanks for reading this blog post.

Let me know below your thoughts about this idea!

To get more Facebook Ads tips check my other blog posts.

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