Nuno Lobato
AI-Driven Digital Marketing
A new approach to audience research to know what your audience is interested in!
A new approach to audience research to know what your audience is interested in!
Your online behaviour indicates what you are interested in right now!
I’ve been working on this new concept around analysing someone’s online activity to identify what is important for them right now!
My example - My online behaviour says that I am interested in.
Last 7 days, I listened to 2 podcasts about achieving goals and watched training about creating the next 5 years vision.
What does this recent behaviour say about me?
Right now, I am super interested in learning how to set and achieve goals.
Create content that attracts people who are interested in your offer or product
If you want to create content that speaks to your target audience, you need to know what they are interested in right now!
If your audience is searching on Google about how to improve email marketing conversions and you create contente around it, they will be more open and receptive about learning how you can help them.
But how do you do that? How do you pinpoint what your target audience is interested in right now?
One way to do it is to reverse engineer what you ideal client search on Google in the last 7 days?
Which podcasts did they listen to?
What were the podcasts about?
And what tutorial or how-to videos they watched on YouTube?
Take your audience research
to another level.
The data you will gather from this exercise could be used towards content creation or social media ads.
This is the most powerful data you can use because that’s what will attract the customers that are already looking for your help!
Why don’t you try this exercise on yourself?
You will quickly identify what you are interested in at the moment.
In the last 7 days, what questions did you ask on Google?
What podcasts did you listen to?
Which YouTube videos did you watch?
I’ve made a video about it, you can watch it here.
Understanding your audience will lead you to the promised land! - Jubril Agoro
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