Nuno Lobato
AI-Driven Digital Marketing
The Simple 4 Steps funnel for Course Creators and Digitalpreneus
The Simple 4 Steps funnel for Course Creators and Digitalpreneus
Read This 4 Steps if you want to get more people to sign up for your
Free Trainings or Freebies and build an engaging community.
The text below is from one of my best PDF's, there's a lot of value in it for you, take notes and thank me later!
Let’s Get Started!
This PDF could be very useful to you, if you have a product that you sell online and people are interested in it!
The promise of this PDF is to help you attract the right people to your email list, people who will be happy to receive your emails and also may later purchase your products.
The strategy is very simple, you offer something your audience wants to learn more about in exchange they will sign up to your email list.
Before I share what I did, I would like to say that your offer is the most important thing.
The people who see your ad or post on Facebook and IG need to be interested about the stuff that you will share with them in your Free training or PDF.
Below is what I did and You too can do the same.
To help you understand the context of what I will be sharing.
I was promoting a course as an affiliate around something that I’m passionate about, helping African companies to increase exports to the global market.
I used a Free training from the course creator and offered it to people who signed up for the training..
I called it
the 4 step funnel
Step 1: Traffic Source
This is from where your leads will come from.
In this case, my leads came from Facebook Ads, they saw the Ad on their Newsfeed, clicked on it and visited the landing page and opted in to access the Free Video Training.
The Ad copy was very simple, as you can see below.
You might be in a different niche but the formula is the same.
When writing this type of copy you focus on attracting the people who are really interested.
Ex: Read this if you want to learn how to speak English fluent in 90 days!
Watch this video if you are struggling with (X) and learn how to….
To prevent yourself from overthinking, make it 2-3 lines max and use an image to start with.
Step 2 - The Landing Page
The landing page is the page that people will land on once they clicked on your Ad.
I kept my landing page very simple.
One Headline and a Call to Action using a 2 Step Form.
As you can see, only those who are super interested in starting a business in Africa will click to register.
The training is aimed at people living in the US and Europe, who want to start African based businesses such as importing products.
Top Tip:
2 Step Form
Once they click the form will open and they will be able to access the training after signing up.
Step 3 - They get immediate access to the Free training.
Instead of waiting for them to receive it on their email, I grant them access to the training right away so they can see it.
(I still send them an email to remind them to go and watch it).
On this page, they will watch the training and then have an option to learn more by clicking the button.
Once they click the button, they are directed to the sales page of the course/product page.
Step 4 - Sales Page
/ Product Page
The last and most important one, they arrive on the sales page and they will only have 2 choices to purchase or not to purchase.
One thing you need to know, it’s one of my favourite quotes from my favourite Marketer “most people won’t sign up, most people won’t buy”.
That’s I recommend you to have a backup plan to remind them to go and watch the training. (This is what we call “Email Follow-Up Strategy)
Something that I noticed about the people who register for the training, they usually open my emails and click on the links. Because they are interested in what they signed up for!
I would recommend you to build an email campaign to nourish and connect with your audience.
To do this, you will need an email marketing platform such as MailChimp or Systeme, the new online business tool for course creators and digital-preneurs, an one-in-all platform for a fraction of the price you would pay for ClickFunnels and MailChimp.
If you are starting or on a budget, I would recommend you to check this amazing platform.
To Recap:
We Covered,
The Simple 4 Step Funnel
Step 1 - The Traffic Source
Step 2 - The Landing Page
Step 3 - The Free Training Page
Step 4 - The Sales page for your course or product
Conclusion
What I shared here with you is simple to implement but if you have never done it before, it can be an headache.
I’m here to help you, if you have a course or online product and you need help to get more eye balls to your sales page or to increase your landing page sign ups, I can help you get better results!
Thank you for reading this.
Let’s Grow Your Online Business Together!
Grow With Nuno
Best Way to Reach is by email: info@growwithnuno.com
Or by Calendly where you can schedule a Free consultation with myself.
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